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my experience

Professional Summary

I utilize storytelling & media to impact progressive wins and catalyze policy change.

Here's a little about my work:

During the midterms, I joined Senate Majority PAC, the leading Democratic super PAC supporting senators and candidates, as their Creative Strategy Director. I played a key role in creative direction and strategy for large-scale, paid digital media programs across the battleground states centered around informing, persuading, and mobilizing voters.

My skill set and experiences span traditional communications, digital, and social media - from strategizing and conceptualizing to execution and distribution. Depending on the role, I have managed the process and led teams, or I have done every single piece myself.

I've also run several small businesses, including kids on rocks productions, a production company - but queer, and obsessed with policy impact.

Some skill highlights:

-Mastery of video, graphics, print, and audio production processes, including making recommendations, devising budgets, tracking project plans, managing vendors, developing scripts, and editing
-Confident in digital creative production and general best practices, including video, website, social platforms, and graphics and ability to create the assets myself - from script writing to post-production
-Experience deciding communications and digital strategies and content for mission-driven organizations
-Strong understanding of the full digital landscape and how to adjust goals and build strategies to suit a medium’s needs, as well as information from data and analytics
-Successful track record of conceiving, developing, and executing innovative and effective campaign strategies for media at the national, regional, and local level to advance social justice issues
-Experience collaborating across departments as well as with external partners
-Experience managing and/or developing an organizational brand and related assets, and training others in the brand style and guidelines

My work has screened at festivals including OutWeb Fest, Big Apple Film Festival, Las Vegas Queer Arts Film Festival and the Paris Short Film Festival. My video and photography work has also been featured in outlets like ATTN, Rebel HQ, The Nation, RevryTV, NowThis, GO Mag, Curve Mag, Univision and OUTtv.

skills

Content Strategy  Social Media Strategy   Project Management

Creative Direction  Paid Media  Writing  Photography  Videography
Social Media Management    Event Production    Fundraising   

Content Production  Video Editing  Content Production  Email Marketing  Press Releases  Communications Strategy  Integrated Campaigns

recent work experience

May 2022 - December 2022

Creative Strategy Director

Senate Majority PAC

Creative Strategy Director for Senate Majority PAC, the leading Democratic super PAC supporting senators and candidates, playing a key role in creative direction and strategy for large-scale, digital paid media programs across the battleground states centered around informing, persuading, and mobilizing voters.
 

  •  Collaborated with outside agencies and firms on digital ad strategy and creative - including video, news boosts, landing pages, facebook pages, paid search, audio ads and statics - running in premium and social media environments to impact voter persuasion and motivation

  • Wrote and edited C4 and PAC scripts for 30s, 15s and 6s video and audio ads - including creating ads around breaking news like the Roe v Wade leak and gun violence

  • Managed the creative process, including tracking of all creative assets, compiling and communicating the internal digital team's feedback, performing quality assurance and obtaining approvals for creative tests and launches

  • Utilized polling, focus groups, audience targeting, research, ad testing, and current events to inform creative strategy, as well as write scripts and direct creative

  • Directed and edited targeted GOTV video ads

  • Ensured creative was effective with impactful storytelling by giving feedback on messaging, scripts, copy and creative treatments and assets - considering visual cohesiveness, color palette, stock images/footage, typography/font and animation/effects

  • Collaborated on and created internal and external processes for compiling and communicating strategy and feedback

  • Provided feedback that reduced messaging or imagery that could contribute to harmful framings and social impact

December 2020 - November 2021

Communications Director

Felicia Singh for NYC Council

Communications Director for this progressive campaign that expanded the electorate and made history when Felicia won the primary in District 32, Queens

 

  • Crafted, managed and executed communications, digital and media strategy aligned with best practices and the candidate and campaign’s goals

  • Created processes for the department to communicate within itself and across the campaign

  • Directed and ensured a cohesive campaign including high-quality visual brand and communications

  • Prioritized accessibility through translating in multiple language and captioning videos (often in 3 languages but more depending on the communication)

  • Prioritized inclusive language, ensuring policy and communications were not alienating to minoritized groups but instead safe and welcoming

  • Provided feedback and edits on scripts and communication for field, fundraising, political, etc.

Traditional Comms

  • Managed press operation

  • Pitched stories and op-eds, and coordinated interviews

  • Developed relationships with reporters and editors

  • Wrote and distributed media advisories and press releases

  • Strategized op-eds and oversaw the writing process and edited drafts

  • Wrote planned and rapid-response statements and quotes on behalf of candidate, elected officials, organizations

  • Drafted mailer, palm card and letter communications, worked with candidate, designer and stakeholders on finalizing copy and creative

  • Strategized and oversaw press and TV ad programs in English, Spanish and Bangla

  • Event and candidate coverage

  • Encouraged writing of letters to the editors by volunteers and gave feedback when requested

Digital 

  • Managed and updated website (Squarespace)

  • Ensured usability, value and visual appeal during website visits

  • Redesigned and added pages when needed

  • Expanded language access to include website versions in Spanish and Bangla

  • Wrote weekly campaign newsletters (Mailchimp)

  • Strategized and oversaw an impactful paid digital ad and google ad program

Social Media

  • Strategized, managed, and created content across all social media platforms (FB, IG, Twitter & YouTube)

  • Provided training and designed materials to empower volunteers in relational and digital organizing efforts

  • Strategized, wrote, filmed and edited numerous videos for the campaign

  • Created additional graphics and creative to support the campaign

  • Captured professional photography for campaign-wide use including press and printed materials, and coordinated crowd-sourced photos through volunteers and staff

2016 - Present

Owner & Director

kids on rocks productions

Media and production company focused on policy impact and amplification of queer folks and minoritized groups

  • Production, creative direction, digital strategy, social media content, videography, on-set direction, video editing and more

  • Projects run the spectrum - including music videos, social media content, documentary, live events, digital campaigns and more

  • Past clients include: Cabán for Queens DA Campaign, Lesbians Who Tech, Center for Community Alternatives, Wine Enthusiast, VSStory, The 24 Hour Plays, and more

  • Operating every aspect of this business - from marketing to client acquisition to hiring freelancers as needed

  • Roles on projects include director, project manager, producer, video editor, videographer, photographer, creative director, post-producer

2019

Content Creator and Strategist 

Cabán for Queens DA Campaign 

Strategized content, filmed on the trail, edited videos and photos in moving cars, and captioned videos in makeshift offices for the months of the campaign launch and final month leading up to the election for social media, printed materials and press

 

  • My photographs and footage were picked up in national publications and media outlets

    • Strategized and executed a video that was retweeted 1.2k+ times, with over a million impressions at that time.

    • Folks like Senator Elizabeth Warren, Congresswoman Alexandria Ocasio-Cortez, Ady Barkan, Cynthia Nixon, and John Legend shared the videos

  • Launch of the campaign: involvement in foundational conversations around the visual identity of the campaign, collaboration on strategy, candidate media training, and translating messaging and candidate’s story into compelling content

  • Collaborated on launch and social media strategy that included a video from the first shoot with the candidate, which garnered 20K organic impressions on Facebook within the first week

education

New York University

Bachelor of Music

Relevant Workshops & Courses

Movement School - Building A Liveable Future

A certificate course on how to win the youth vote

Rootscamp 2020 

A coalition of leaders in the Democratic and Progressive space to debrief and use 2020 hindsight to dissect and plot what comes next

Business Blueprint - Dallas Travers

A business marketing course

  • Instagram
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  • LinkedIn
  • YouTube
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