communications, digital strategist, director & organizer
my experience
Professional Summary
Creative, communications & digital strategist & organizer.
I have a strong track record of advocating for progressive policy agendas, building relationships, working in coalition, and prioritizing smooth communication and operations. I am passionate about advancing policies that liberate. My expertise is utilizing storytelling and creative strategy to change hearts and minds and impact policy change.
Latest Project:
Beyond Fragility: The Legacy of Anti-Racist White Women
Watch here: kidonrocksproductions.com/beyondfragility
About:
Dive into a powerful video discussion featuring renowned activists Susan Moir, Mab Segrest, and Barbara Smith, hosted by Kristina Teschner.
This conversation, originally inspired by the energy of the "White Women: Answer the Call" online meetings in support of Vice President Harris during the 2024 election cycle, shifts the focus to the broader, long-term struggle for racial justice.
Recent Work:
Campaign Manager for Gabriella Romero for NYS Assembly, a WFP-endorsed campaign in a 6-candidate race where, as the sole full-time staff member, I managed an insurgent, grassroots campaign that secured the Democratic nomination in June 2024
skills
Content Strategy Social Media Strategy Project Management
Creative Direction Paid Media Writing Photography Videography
Social Media Management Event Production Fundraising
Content Production Video Editing Content Production Email Marketing Press Releases Communications Strategy Integrated Campaigns
additional work experience
May 2022 - December 2022
Creative Strategy Director
Senate Majority PAC
Creative Strategy Director for Senate Majority PAC, the leading Democratic super PAC supporting senators and candidates, playing a key role in creative direction and strategy for large-scale, digital paid media programs across the battleground states centered around informing, persuading, and mobilizing voters.
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Collaborated with outside agencies and firms on digital ad strategy and creative - including video, news boosts, landing pages, facebook pages, paid search, audio ads and statics - running in premium and social media environments to impact voter persuasion and motivation
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Wrote and edited C4 and PAC scripts for 30s, 15s and 6s video and audio ads - including creating ads around breaking news like the Roe v Wade leak and gun violence
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Managed the creative process, including tracking of all creative assets, compiling and communicating the internal digital team's feedback, performing quality assurance and obtaining approvals for creative tests and launches
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Utilized polling, focus groups, audience targeting, research, ad testing, and current events to inform creative strategy, as well as write scripts and direct creative
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Directed and edited targeted GOTV video ads
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Ensured creative was effective with impactful storytelling by giving feedback on messaging, scripts, copy and creative treatments and assets - considering visual cohesiveness, color palette, stock images/footage, typography/font and animation/effects
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Collaborated on and created internal and external processes for compiling and communicating strategy and feedback
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Provided feedback that reduced messaging or imagery that could contribute to harmful framings and social impact
December 2020 - November 2021
Communications Director
Felicia Singh for NYC Council
Communications Director for this progressive campaign that expanded the electorate and made history when Felicia won the primary in District 32, Queens
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Crafted, managed and executed communications, digital and media strategy aligned with best practices and the candidate and campaign’s goals
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Created processes for the department to communicate within itself and across the campaign
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Directed and ensured a cohesive campaign including high-quality visual brand and communications
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Prioritized accessibility through translating in multiple language and captioning videos (often in 3 languages but more depending on the communication)
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Prioritized inclusive language, ensuring policy and communications were not alienating to minoritized groups but instead safe and welcoming
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Provided feedback and edits on scripts and communication for field, fundraising, political, etc.
Traditional Comms
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Managed press operation
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Pitched stories and op-eds, and coordinated interviews
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Developed relationships with reporters and editors
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Wrote and distributed media advisories and press releases
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Strategized op-eds and oversaw the writing process and edited drafts
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Wrote planned and rapid-response statements and quotes on behalf of candidate, elected officials, organizations
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Drafted mailer, palm card and letter communications, worked with candidate, designer and stakeholders on finalizing copy and creative
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Strategized and oversaw press and TV ad programs in English, Spanish and Bangla
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Event and candidate coverage
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Encouraged writing of letters to the editors by volunteers and gave feedback when requested
Digital
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Managed and updated website (Squarespace)
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Ensured usability, value and visual appeal during website visits
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Redesigned and added pages when needed
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Expanded language access to include website versions in Spanish and Bangla
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Wrote weekly campaign newsletters (Mailchimp)
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Strategized and oversaw an impactful paid digital ad and google ad program
Social Media
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Strategized, managed, and created content across all social media platforms (FB, IG, Twitter & YouTube)
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Provided training and designed materials to empower volunteers in relational and digital organizing efforts
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Strategized, wrote, filmed and edited numerous videos for the campaign
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Created additional graphics and creative to support the campaign
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Captured professional photography for campaign-wide use including press and printed materials, and coordinated crowd-sourced photos through volunteers and staff
2016 - Present
Owner & Director
kids on rocks productions
Media and production company focused on policy impact and amplification of queer folks and minoritized groups
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Production, creative direction, digital strategy, social media content, videography, on-set direction, video editing and more
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Projects run the spectrum - including music videos, social media content, documentary, live events, digital campaigns and more
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Past clients include: Cabán for Queens DA Campaign, Lesbians Who Tech, Center for Community Alternatives, Wine Enthusiast, VSStory, The 24 Hour Plays, and more
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Operating every aspect of this business - from marketing to client acquisition to hiring freelancers as needed
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Roles on projects include director, project manager, producer, video editor, videographer, photographer, creative director, post-producer
2019
Content Creator and Strategist
Cabán for Queens DA Campaign
Strategized content, filmed on the trail, edited videos and photos in moving cars, and captioned videos in makeshift offices for the months of the campaign launch and final month leading up to the election for social media, printed materials and press
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My photographs and footage were picked up in national publications and media outlets
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Strategized and executed a video that was retweeted 1.2k+ times, with over a million impressions at that time.
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Folks like Senator Elizabeth Warren, Congresswoman Alexandria Ocasio-Cortez, Ady Barkan, Cynthia Nixon, and John Legend shared the videos
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Launch of the campaign: involvement in foundational conversations around the visual identity of the campaign, collaboration on strategy, candidate media training, and translating messaging and candidate’s story into compelling content
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Collaborated on launch and social media strategy that included a video from the first shoot with the candidate, which garnered 20K organic impressions on Facebook within the first week
education
New York University
Bachelor of Music
Relevant Workshops & Courses
Movement School - Building A Liveable Future
A certificate course on how to win the youth vote
Rootscamp 2020
A coalition of leaders in the Democratic and Progressive space to debrief and use 2020 hindsight to dissect and plot what comes next
Business Blueprint - Dallas Travers
A business marketing course