my experience

Professional Summary

Changing hearts and minds through stories is vital, but so is policy change. Some folks don’t have a change of heart in time to meet a moment, and that is why we need policies that protect and liberate all people.

I'm most interested in working within the intersection of storytelling and policy change. I am always looking for more ways to create message-driven media intended to help stimulate and steer national conversation.

In 2016, I founded kids on rocks productions - a production company, but queer, and obsessed with policy impact. I wanted to shift the narrative in media and amplify the voices and stories of women and queer folks.

Since then, I've worked on grassroots and electoral campaigns in NYC and one of the largest democratic PACs in DC.

I have experience in traditional communications, digital strategy, creative content production and creating integrated campaigns. Depending on the role, I have managed the process and led teams or I've executed every single piece of a project myself - from strategizing and conceptualizing to execution and distribution.

My work includes documentary film, video content creation at Signature Theatre, and filming interviews with folks like Gloria Steinem, Roxanne Gay, Kara Swisher, Cecile Richards, Alicia Garza and Raquel Willis at the Lesbians Who Tech Summit, video production and live audio at Columbia University, music videos, live concerts and stage productions.

Work has screened at festivals including OutWeb Fest, Big Apple Film Festival, Las Vegas Queer Arts Film Festival, Paris Short Film Festival and the (IN) Justice Film Festival. My video and photography work has also been featured in outlets like ATTN, Rebel HQ, The Nation, RevryTV, NowThis, GO Mag, Curve Mag, Univision, NY1, Queens Chronicle, and OUTtv.

Download Resume

skills

Content Strategy Social Media Strategy Project Management

Creative Direction Paid Media Writing Photography Videography
Social Media Management Event Production Fundraising

Content Production Video Editing Content Production Email Marketing Press Releases Communications Strategy Integrated Campaigns

recent work experience

May 2022 - Currently (ends after the midterms)

Creative Strategy Director

Company Confidential

Work with outside agencies and firms on digital ads - including video, news boosts, landing pages, facebook pages, paid search, audio ads and statics - all running in premium and social media environments to impact voter persuasion and motivation
Utilize polling, focus groups, audience targeting, research, ad testing, and current events to inform creative strategy, including writing scripts and directing creative
Spearheading an influencer program across the battleground states and providing messaging and strategy guidance through written briefs for both persuasion and GOTV
Ensure creative is effective with impactful storytelling by giving feedback on messaging, scripting, and creative treatments - including visual cohesiveness, color, stock images/footage, fonts, animation/effects
Provide feedback that reduces messaging or imagery that could contribute to negative or harmful social impact
Manage creative process, including tracking of creative, organizing digital team on feedback and revisions, obtaining approvals, providing feedback to agencies, and quality assurance before launch

December 2020 - November 2021

Communications Director

Felicia Singh for NYC Council

Campaign to flip the last Republican-held city council seat in Queens. Felicia's Democratic primary win was historic - we doubled the electorate.

Crafted, managed and executed communications, digital and media strategy aligned with best practices and the candidate and campaign’s goals
Created processes for campaign-wide communication as well as within comms, digital and language teams
Directed and ensured a cohesive campaign including high-quality visual brand and communications
Prioritized inclusion and accessibility through translating in multiple language and captioning videos (often in 3 languages but more depending on the communication)
Provided feedback and edits on scripts and communication for field, fundraising, political etc

Traditional Comms

Pitched stories and op-eds and coordinated interviews
Developed relationships with reporters and editors
Wrote and distributed media advisories and press releases
Strategized op-eds and oversaw the writing process and edited drafts
Wrote planned and rapid-response statements and quotes for the candidate, requested corrections when needed
Drafted quotes when needed for electeds and organizations
Drafted mailer, palm card and letter communications, worked with candidate, designer and stakeholders on finalizing mailer copy and content
Strategized and oversaw printed press and tv ad program and executed TV ad program in three languages

Digital

Managed and updated website regularly (Squarespace)
Ensured usability, value and visual appeal during website visits
Redesigned and added pages when needed
Wrote weekly campaign newsletters (Mailchimp)
Strategized and oversaw impactful digital ad and google ad program
In the general, we ran over 230 Facebook ads with various messaging, creative and languages

Social Media

Managed, created and posted content across all social media platforms, curating for impactful storytelling
Strategized, wrote, filmed, edited and captioned numerous professional videos for the campaign
Captured professional photography for campaign-wide use including press and printed materials and coordinated crowd-sourced photos through volunteers and staff
Created graphics for social accounts and additional communication methods

2016 - Present

Owner & Director

kids on rocks productions

A production company, but queer, and obsessed with policy impact.
- Services include: media production, creative direction, digital strategy, social media content, videography, on-set direction, video editing
- Projects run the spectrum, including music videos, social media content, live events and digital campaigns
- kids on rocks productions prioritizes hiring women and LGBTQ folks while centering their stories
As owner and director, I operate every aspect of this business - from marketing to client acquisition to hiring freelancers as needed to posting on social media
Roles on projects include director, project manager, producer, video editor, videographer, photographer, creative director, post-producer

Content Creator and Strategist

Cabán for Queens DA Campaign

2019

Strategizing, filming on the trail, editing videos and photos in moving cars, and captioning videos in makeshift offices for the months of the campaign launch and final month leading up to the election for social media, printed materials and press

Photographs and footage were picked up in national publications and media outlets
The last video I strategized and made was retweeted 1.2k+ times, with over a million impressions views at that time.
Folks like Senator Elizabeth Warren, Alexandria Ocasio-Cortez, Ady Barkan, Cynthia Nixon, and John Legend shared videos Launch of the campaign included involvement in foundational conversations around the visual identity of the campaign, collaboration on strategy, candidate media training, and translating messaging and candidate’s story into compelling content
Collaborated on campaign launch and social media strategy that included a video from the first video shoot with the candidate which filmed and edited with 20K organic impressions on Facebook within the first week

education

New York University

Bachelor of Music

Relevant Workshops & Courses

Movement School - Building A Liveable Future

A certificate course on how to win the youth vote

Rootscamp 2020

A coalition of leaders in the Democratic and Progressive space to debrief and use 2020 hindsight to dissect and plot what comes next

Business Blueprint - Dallas Travers

A business marketing course

Contact Kristina