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Communications Director

Felicia Singh for New York City Council Campaign 
December 2020 - November 2021

Campaign to flip the last Republican-held city council seat in Queens. Felicia's Democratic primary win was historic - we doubled the electorate.

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  • Directed and ensured a creatively cohesive campaign including high-quality visual brand and communications

  • Crafted, managed and executed communications, digital, social and press strategy aligned with best practices and the candidate and campaign’s goals

  • Created processes for campaign-wide communication as well as within comms, digital and language teams

  • Prioritized inclusion and accessibility through translating in multiple language and captioning videos (often in 3 languages but more depending on the communication)

  • Provided feedback and edits on scripts and communication for field, fundraising, political etc

Select assorted print assets, campaign videos, graphics, press, website snapshots,
campaign newsletter excerpts, social media posts, paid digital and press ads

Traditional Comms

  • Pitched stories and op-eds and coordinated interviews (Over 200 articles included or featured Felicia)​

  • Developed relationships with reporters and editors

  • Wrote and distributed media advisories and press releases

  • Strategized op-eds and oversaw the writing process and edited drafts for 8 op-eds 

  • Wrote planned and rapid-response statements and quotes for the candidate, requested corrections when needed

  • Drafted quotes when needed for electeds and organizations 

  • Drafted mailer, palm card and letter communications, worked with candidate, designer and stakeholders on finalizing mailer copy and content

  • Strategized and oversaw printed press and tv ad program and executed TV ad program in three languages

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Digital 

  • Managed and updated website regularly (Squarespace)

  • Ensured usability, value and visual appeal during website visits

  • Redesigned and added pages when needed

  • Wrote weekly campaign newsletters (Mailchimp)

  • Strategized and oversaw impactful digital ad and google ad program

  • In the general, we ran over 230 Facebook ads with various messaging, creative and languages

 

Social Media

  • Managed, created and posted content across all social media platforms, curating for impactful storytelling

  • Strategized, wrote, filmed, edited and captioned numerous professional videos for the campaign

  • Captured professional photography for campaign-wide use including press and printed materials and coordinated crowd-sourced photos through volunteers and staff

  • Created graphics for social accounts and additional communication methods

Facebook, Instagram, Twitter, Youtube
December 2020 - November 2021

Strategized and managed social media accounts for Felicia Singh, candidate and later Democratic nominee for NYC Council in Queens, NY. I wrote copy, created graphics and videos, coordinated photo coverage with staff and volunteers, and worked with volunteers to actively organize on social media.

Social strategy aimed to tell the story of the candidate, build trust with candidate and platform, create community connection to the campaign, activate volunteers and voters, and share and create press.  Facebook events were created for field events to expand reach.

Ran an impactful and successful digital ad program throughout the primary and general election. Team Felicia doubled the electorate in the primary election.

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