Dive In Deck: Facebook & Twitter
April 2014 - Mid-August 2016
Strategized and managed daily posting on social media accounts for Dive In Deck, a small product-based business selling an original deck of conversation starting cards.
As a co-founder of this small business, I was part of all integral decisions around the creation of the product itself, the brand, and the marketing approach - from creative to sourcing vendors across the globe to processing and shipping product. In addition to running daily operations for the business, I strategized and ran social accounts, pitched brand partnerships and influencers, and wrote, directed and produced the product's first and only commercial - rooted in celebrating connection and community.
Social strategy highlighted and invested in building relationships and connection, sharing and amplifying how customers are using the cards and where you can find them - driving sales and brand partnerships.